Job Summary: Reports directly to the Head of Marketing, the Retail Marketing Supervisor provides assistance to the Retail Marketing Manager in identifying, creating, and maximizing all marketing opportunities with mall partners to drive sales growth and profitability. He/she works directly with the marketing team and retail managers to develop and execute a comprehensive marketing strategy, closely collaborating with digital marketing, marketing communications, and cross-functional teams. Duties and Responsibilities: Brand Awareness – Increases exposure and awareness of GUESS products, leading to increased sales and sell-through: Coordinates with mall marketing for execution of projects such as directional signages, tie-ups, in-mall posters, omni-channels, and extra area for sales and activation. Creates content that is relatable to the brand's Ideal Customer Profile (ICP). Creates clear advertisements of promotions to excite customers about in-store offerings. Implements a Gantt Chart for every marketing activity to ensure all concerned departments are informed. Coordinates, checks, and secures approval of articles, display ads, and digitorials. Pitches ideas during the planning stage to identify the right target market. Initiates localized marketing strategies aligned with local events and festivals, providing at least a generic promo for all store openings. Sales Contribution based on Marketing Initiated Promos: Conducts sales turnover analysis through GWP and promotions. Interacts with mall admin on social media posts to boost brand visibility during mall events. Sources campaign assets and materials from GUESS cloud sites. Oversees the impact of foot traffic. Ensures store opening campaigns and promotions are well-received by customers. Seeding and PR Activities: Provides merchandising with names of influencers to receive seeding of new merchandise and special collections annually. Overseeing and Checking of Engineering, Creative and Visual Merchandising Outputs: Ensures store signage and logo are clearly visible. Ensures store visual presentation adheres to GUESS standards. Proofs store assets/images prior to submission to Principal. Physically oversees every store opening to ensure all marketing concerns are addressed and all requirements are met. Ensures all marketing-related store fixtures are in perfect condition prior to store openings. Ensures all materials used by VM are well presented (POPs, images). Compliance Issues: Protects and safeguards the company's brand integrity and ensures compliance with all statutory requirements. Conducts periodic reviews of regulatory requirements to keep management informed on new regulatory issues, evolving trends, and amendments. Performs other duties as assigned. Job Specifications: Bachelor's Degree in Marketing, Business Management, or a relevant business course. Minimum three (3) years of relevant management experience with a strong track record in brand management strategy development. Proven experience in designing, developing, and implementing aggressive brand awareness campaigns for optimal market penetration. Strong management competencies in executive and leadership development, managerial coaching, mentoring, and situational assessment skills. Effective communicator at all organizational levels, with strong oral, written, and persuasive skills. Proficient with MS Office applications such as Word, Excel, and PowerPoint. Job Type: Full-time Pay: Php30,000.00 - Php40,000.00 per month #J-18808-Ljbffr