Senior Director of Brand Marketing
About Us
: We e are dedicated to creating innovative skincare products that change people's lives.
Our results-driven approach ensures that every product is meticulously developed with our board of dermatologists to superior performance. We are passionate about not only meeting but exceeding our customers' expectations.
Building a vibrant and supportive community is central to our values. We engage deeply with our customers, listening to their needs and feedback to continuously refine our offerings.
As we continue to expand, we are seeking a passionate and experienced Senior Director of Brand Marketing to join our dynamic team. If you are motivated by results, committed to community, and focused on delivering exceptional customer experiences, we invite you to be a part of our journey.
Position Overview:
Reporting to the VP, Marketing, the Senior Director of Brand Marketing will be responsible for developing and executing comprehensive brand marketing strategies that drive awareness, engagement, and sales across several of our channels with a heavy focus on DTC. This role requires a visionary mind with deep expertise in brand management, digital marketing, and consumer insights. The successful candidate will have a proven track record of building strong brands (beauty) and a passion for innovative marketing activations.
The Senior Director of Brand Marketing will be responsible for crafting and executing strategic brand initiatives that drive growth, enhance brand equity, and resonate with our target audience. This role demands a deep understanding of the skincare industry, consumer behavior, and direct-to-consumer (DTC) marketing tactics. The ideal candidate will have a proven track record in executing brand strategies, and achieving exceptional results in a competitive and rapidly evolving market.
Key Responsibilities:
Brand Campaigns/Launches
Create and execute complete 360 approach
Define and execute brand voice for continuity across all channels
Owning copy for all campaigns per channel
Special Projects (TT Shop Campaigns quarterly) for affiliates
Copy and Creative
Directing and managing all copy for marketing
Owning the inspo based on vision
Direction and execution of shoots for product highlights/launches/ themes
Content
Lives
Creative Direction for on brand content
Elevated content for brand (IE: About us, Homepage banner etc)
Market Research ( a + to have, not a must )
Collect Data points for PD pipeline (Spate/Mintel)
Owning trend research and PD briefs from marketing
goPUre.com
Marketing Analytics
Own and report established data points weekly/monthly for the marketing department
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
8+ years of progressive experience in brand marketing, with at least 4 years in the beauty industry and specific experience in DTC marketing.
Proven track record of successfully launching and positioning beauty products in DTC channels.
Strong leadership skills, with the ability to inspire and motivate cross-functional teams.
Excellent analytical and project management skills, with a data-driven approach to decision-making.
Exceptional communication and interpersonal skills, with the ability to articulate a strategic vision effectively.