Are you ready to dive into the digital deep end? As a Marketing Science Analyst at Critical Mass, you'll be the data detective for an Automotive OEM brand, turning numbers into narratives and driving digital experiences to new heights. If you have a passion for data, a flair for storytelling, and a knack for uncovering insights that make a difference, this role is for you. Join us, and let's turbocharge our client's customer experiences.
You Will:
Lead the analysis of digital data using Adobe Analytics to track website and mobile app performance
Investigate voice of customer data from surveys and app store responses, turning feedback into actionable insights
Create engaging and interactive data visualizations that make numbers dance and insights sing
Use analytics tools like Adobe Analytics and Google Analytics to create interactive and compelling dashboards and reports that provide clients actionable insights
Use storytelling techniques to present your findings in a compelling and understandable way
Conduct journey analysis to map out customer experiences and identify opportunities for improvement
Provide data-driven insights and recommendations that help improve our client's digital experiences
Implement and manage tags using platforms like GTM and Adobe Launch
Engage with clients across multiple business units, making a significant impact through your insights
Implement A/B tests to identify opportunities for improvement
Collaborate with other disciplines including Creative, Tech, UX, and Strategy
Create measurement strategies for campaigns and digital experiences
You Have:
1-3 years of experience in digital marketing analytics
A Bachelor's or Master's degree in a relevant field (Statistics, Mathematics, Computer Science, or Business—anything that made you fall in love with numbers)
Hands-on experience with Adobe Analytics or Google Analytics (you know your bounce rate from your conversion rate)
Familiarity with tag management platforms (GTM, Adobe Launch—you're the tag whisperer)
Strong communication skills, both verbal and written (because even the most brilliant insights are useless if you can't share them)
Experience with data visualization programs like Tableau (you can turn a spreadsheet into a masterpiece)
Familiarity with programming languages like R and Python (you speak data's native tongue)
At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you're looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!
