Job Description - Marketing Automation Specialist (03VIA)
Marketing Automation Specialist Be the spark that brightens days and ignite your career with TTEC's award-winning employment experience.
As a Pardot Marketing Automation Specialist working hybrid in Bogota, Colombia, you'll be a part of bringing humanity to business.
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Our employees have spoken.
Our purpose, team, and company culture are amazing and our Great Place to Work certification in Colombia says it all!
What You'll Do
Do you love to plan, build, and analyze marketing campaigns to help drive brand awareness, lead engagement, and demand generation?
As a Marketing Automation Specialist, you will lead campaign and demand generation initiatives, primarily working in Pardot, and collaborating with the marketing design and content teams to implement best practices for email and nurture sequences, as well as campaign optimization and engagement scoring.
You'll report to the Digital Experience Senior Manager.
You'll contribute to the success of the business by enabling email, lead nurturing, and demand generation best practices to demonstrate why TTEC is the best CX partner in the market and help grow lead volume, quality, and engagement.
This role will also focus heavily on gathering, building, and analyzing reports to inform strategic decisions.
During a Typical Day, You'll Build lead nurturing programs, including the creation of Engagement Studio or equivalent programs in Pardot.Configuration of cadence, actions, and rules.Implementation of email nurture best practices.Reporting of sequence metrics and optimization opportunities.Create/edit Pardot email templates, adding uploaded and dynamic send lists and suppression lists, and testing and scheduling of email sends, based on campaign and list criteria.Implement personalization configurations such as dynamic content blocks and/or merge scripting.Create Pardot web forms, including autoresponder emails, completion action rules, and campaign syncs to CRM (Salesforce).Create page actions and automation rules to enhance database accuracy and lead categorization.Build and manage detailed reports and analytics to meet the needs of the marketing and sales teams.Perform Pardot database audits to ensure data hygiene and accuracy.What You Bring to the Role 3+ years of B2B marketing experience in building, editing, and launching marketing automation projects in platforms such as Pardot, Hubspot, Marketo, or Salesforce Marketing Cloud.Demonstrable experience working hands-on with Pardot or similar tools.Experience with email build, configuration, testing, and sending.Experience with email engagement analytics and reporting.Experience creating and analyzing reports for actionable insights.Experience with lead activity engagement scoring and CRM data hygiene.Some experience with CRM platforms, particularly as it pertains to mapping data to marketing automation tools.Education requirement: BA/BS in Marketing or a related technical field.General knowledge of HTML and CSS for creating email templates.Knowledge in data querying and analysis tools such as SQL, Excel.Experience with analytics tools for data visualization and reporting.Experience working within an Agile project management approach.What You Can Expect Supportive of your career and professional development.An inclusive culture and community-minded organization.A global team of curious lifelong learners guided by our company values.Ask us about our paid time off (PTO) and wellness and healthcare benefits.A great compensation package and performance bonus opportunities.About TTEC
Our business is about making customers happy.
Since 1982, we've helped companies build engaged, pleased, profitable customer experiences powered by our combination of humanity and technology.
TTEC is proud to be an equal opportunity employer where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
TTEC embraces and is committed to building a diverse and inclusive workforce.
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Primary LocationTTEC is proud to be an equal opportunity employer.
We strive to reflect the communities we serve by delivering amazing service and technology.
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