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Coordinator Brand GroceryRequisition Number: 123513
Summary: A brand coordinator is responsible for developing and executing strategies to meet brand & business objectives by capitalizing on key opportunities in the market.
Key Responsibilities for this role: Leading projects for new item development and/or graphic changes, coordinating with both operations and commercial teams, aligned to brand strategy and target consumer.Tracking and analyzing brand monthly sales vs. plan objectives, zooming into channels, clients, and items.Measuring and reporting brand performance in the market, providing insights on competitors, price strategies, innovation, market trends, etc., that lead to new opportunity identification.Working with financial teams to ensure profitability in all launch projects, with a deep understanding of the P&L and commercial strategies.Collaborating with agencies and partners in the development of communications material, new packaging design, marketing materials, and others.Following up on the execution of marketing plan programs.Providing ideas for improving the marketing plans and strategies for Hershey's.Assisting in the preparation of brand presentations.Education: Bachelor's degree in Marketing, Business Administration, International Business, or Industrial Engineering.Advanced English.Experience: 2-3 years of experience in Marketing.Brand building & development.Development of projects with operational and commercial teams, aligned with brand strategies.Monitoring and analyzing the brand's monthly sales.Measuring and reporting brand performance to provide insights on competitors, pricing strategies, market trends, innovations, etc., that lead to the identification of market opportunities.Working with the finance team to ensure the profitability of the P&L and define financial and commercial strategies.Working with agencies/partners to develop communication campaigns, new graphic packaging, marketing materials, or others that help enhance the brand.Supporting the preparation of brand plans and long-term brand strategies.
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