Remote Work: Hybrid
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer's and partner's needs and solve their challenges.
Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.
You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We've only begun reimaging the future – for our people, our customers, and the world.
Let's create tomorrow together.
The Web & Marketing Specialist is responsible for content production in a specialized area of expertise, tasked with activating Zebra thought leadership content on the Your Edge blog and podcast platforms as well as certain external content hosting platforms (i.e., Podbean and YouTube). This is a detail-oriented role that requires involvement in executing, measuring and optimizing thought leadership content to drive customer interest and enhance the awareness and relevance of the company with external stakeholders and employees. Working independently with limited supervision, this position is accountable for publishing thought leadership content for our Your Edge blog and podcast platforms as well as videos for social media.
Responsibilities:
Essential Duties and Responsibilities:
Produces content used primarily in awareness and thought leadership activities.
Works in alignment with the Editor in Chief of the Your Edge Blog and Podcast to finalize podcast episodes (i.e., review and edit transcripts, assist with translation quality checks, apply subtitles) and then load and publish blog posts and podcasts to AEM, Podbean, YouTube, and other content hosting platforms.
Assists with notifying internal stakeholders of published content for sales, marketing and channel activation.
Also works with the Zebra Social Media Team to help record and edit Social live videos for our Zebra social media channels.
Supports reporting to measure impact of blog and podcasts.
Qualifications:
Qualifications:
BA/BS in Marketing, Communications, Journalism or Business
2+ years of experience with marketing or PR content creation
Strong copywriter and editor/reviewer
Knowledge of project management principles and methodologies, in particular as it relates to content development and content marketing
Digital content production management experience including content creation for blogs, podcasts and social media
Experience with content management systems (CMS) and podcast/video editing software (i.e., Adobe Premier Pro) required; Adobe Experience
Experience with digital asset management systems and tools such as Jira, Podbean, Socialive a plus
Ability to work independently and with global colleagues in a fast-turn, newsroom-type environment; must be able to meet tight deadlines without compromising on quality.
Preferred Qualifications:
Up-to-Date Knowledge:
Keeping up with the latest trends and best practices in both web development and digital marketing.
Adaptability:
Ability to quickly adapt to new technologies, tools, and changing market conditions.
Creativity and Innovation:
A creative approach to developing engaging web features and marketing campaigns.
Social Media Marketing:
Skills in managing social media campaigns, content creation, and analysis across platforms like Facebook, Instagram, LinkedIn, and Twitter.
Testing and Deployment:
Knowledge of testing methodologies (unit tests, integration tests) and deployment processes
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you ****** accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.