Senior Director of Brand Marketing
About Us
: We e are dedicated to creating innovative skincare products that change people's lives.
Our results-driven approach ensures that every product is meticulously developed with our board of dermatologists to superior performance. We are passionate about not only meeting but exceeding our customers' expectations.
Building a vibrant and supportive community is central to our values. We engage deeply with our customers, listening to their needs and feedback to continuously refine our offerings.
As we continue to expand, we are seeking a passionate and experienced Senior Director of Brand Marketing to join our dynamic team. If you are motivated by results, committed to community, and focused on delivering exceptional customer experiences, we invite you to be a part of our journey.
Position Overview:
Reporting to the VP, Marketing, the Senior Director of Brand Marketing will be responsible for developing and executing comprehensive brand marketing strategies that drive awareness, engagement, and sales across several of our channels with a heavy focus on DTC. This role requires a visionary mind with deep expertise in brand management, digital marketing, and consumer insights. The successful candidate will have a proven track record of building strong brands (beauty) and a passion for innovative marketing activations.
The Senior Director of Brand Marketing will be responsible for crafting and executing strategic brand initiatives that drive growth, enhance brand equity, and resonate with our target audience. This role demands a deep understanding of the skincare industry, consumer behavior, and direct-to-consumer (DTC) marketing tactics. The ideal candidate will have a proven track record in executing brand strategies, and achieving exceptional results in a competitive and rapidly evolving market.
Key Responsibilities:
Brand Strategy Development:
Define and communicate the brand's positioning, voice, and narrative to drive brand loyalty and recognition in all marketing materials.
Market Analysis and Trends:
Stay up on industry trends, competitive landscape, and emerging technologies to inform strategic decisions and keep the brand at the forefront of the market.
Conduct market research and consumer analysis to identify opportunities for growth and innovation. (NPD)
Performance Metrics:
Define and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and drive continuous improvement.
Report on campaign performance and ROI to senior leadership, making data-driven recommendations for future strategies.
Campaign Management:
-Work cross functionally on the planning and execution of integrated marketing campaigns to drive brand awareness and customer acquisition through digital channels.
-Master of details on campaigns, storytelling and execution.
DTC Expertise:
Leverage strong knowledge of DTC best practices to optimize customer experience, increase conversion rates, and enhance customer retention efforts.
Drive initiatives to grow the brand's online presence and community engagement through targeted digital marketing tactics.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
8+ years of progressive experience in brand marketing, with at least 4 years in the beauty industry and specific experience in DTC marketing.
Proven track record of successfully launching and positioning beauty products in DTC channels.
Strong leadership skills, with the ability to inspire and motivate cross-functional teams.
Excellent analytical and project management skills, with a data-driven approach to decision-making.
Exceptional communication and interpersonal skills, with the ability to articulate a strategic vision effectively.
