Job Title: Social Media Specialist
Company: Red Bull
Location: Colombia
Responsibilities: Handle daily content creation, community management, and posting on Colombia's social media accounts, including Instagram, TikTok, and Threads.Develop a unique channel personality and tone, create end-to-end content, and understand current trends to craft a national social narrative.Foster Brand Love through organic content, driving key metrics like reach, engagement, frequency, and ensuring Red Bull generates the right word-of-mouth on the right platform at the right time.Turn performance data into actionable plans and enhance digital media expertise within the organization.Activate around Red Bull events, occasions, and content.Plan and manage the social media posting calendar for Red Bull in Colombia.Identify local opportunities with a special focus on social media and SOLs.Maximize the reach of the Red Bull brand within Colombia.Build community through social media community management.Optimize account performance using analytics, scheduling, custom features, and promoting a seamless consumer journey across platforms.Identify and analyze social media trends, seeking new opportunities that apply to the Marketing Strategy.Ensure year-long audience engagement.Collaborate with the Media Network Leader to develop the business plan and schedule strategies that support the marketing mix.Increase audience reach for local projects with relevant SOLs players for every specific playground.Minimum Qualifications: 2 or more years of running social media accounts.Advanced in English.Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior.Some experience in editing and handling tools such as Canva, CapCut, and/or Premiere.Has a constant sense of online trends and knows how to drive Word of Mouth online.Knowledge of social copywriting and community management.Creative and curious, with excellent communication and social skills, and a heavy user of social media.Travel: 0-10%.About Red Bull: Giving wiiings to people and ideas since 1987. Red Bull was founded in Austria in the mid-1980s, marking the launch of a new product category – Energy Drinks. Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually. Our people are the essential ingredient in bringing the Red Bull brand to life.
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