This is a remote position.
Schedule: Total hours: 40 hours per week or 8 hours per day Monday - Friday 9:00 AM - 5:00 PM Toronto time (or 9:00 PM - 5:00 AM Manila time) With 1 hour unpaid break in between Client location or time zone: Toronto, Ontario, Canada - EDT Company/client overview: A Health clinic providing Psychiatric and Psychological Assessment services and treatments.
Position Overview: The SEO and Social Media Coordinator is responsible for managing and optimizing the clinic's online presence across social media platforms and search engines.
This role combines technical SEO expertise with creative social media management to enhance brand visibility, drive website traffic, and improve engagement with our target audience.
The ideal candidate has experience in digital marketing, SEO, content creation, and data analytics.
Responsibilities: 1.
SEO Management: Conduct keyword research and implement strategies to improve organic search rankings.
Optimize website content, metadata, and URLs to align with SEO best practices.
Perform regular SEO audits to ensure technical performance, including site speed, mobile-friendliness, and indexing.
Collaborate with the web development team to fix SEO-related issues.
Monitor and report on SEO metrics (traffic, rankings, click-through rates, etc.)
using tools like Google Analytics, Google Search Console, and SEMrush.
Stay up-to-date with algorithm changes and industry trends in SEO.
2.
Social Media Strategy: Develop and execute social media strategies to grow our online community and increase engagement on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Create and schedule content, including posts, images, videos, and stories, that aligns with the clinic's brand and messaging.
Engage with followers, respond to comments, and manage direct messages to ensure timely communication with our audience.
Track social media performance through analytics tools, adjusting strategy to optimize reach and engagement.
Collaborate with other departments to align social media content with broader marketing and business goals.
3.
Content Creation: Assist in creating blog posts, articles, and other content that drives traffic and enhances the clinic's SEO efforts.
Use graphic design tools (e.g., Canva, Adobe Creative Suite) to create visuals that support social media posts and campaigns.
Work with the content team to optimize content for both SEO and social media engagement.
4.
Campaigns and Collaboration: Assist in creating and managing paid advertising campaigns on social media platforms (Facebook Ads, Instagram Ads, etc.)
and Google Ads.
Coordinate with marketing and design teams to ensure cohesive messaging across all digital channels.
Collaborate with internal teams to promote events, services, and new initiatives through digital marketing.
Requirements Analytical Thinking: Ability to interpret data and adjust strategies based on insights.
Creativity: Develop compelling and engaging content for various digital platforms.
Team Collaboration: Work closely with other departments to achieve digital marketing goals.
Adaptability: Stay current with industry trends and algorithm changes to maintain competitiveness.
As this is work from home, you need your own computer and internet to support calls and video call/meetings.
Benefits HMO Coverage for eligible locations Permanent work-from-home Immediate hiring Steady freelance job Job ID: ZR_17294_JOB