As a Senior Strategic Media Buyer, you will play a pivotal role in planning, executing, and optimizing paid media campaigns on Meta, LinkedIn, and TikTok. You will leverage your expertise to drive measurable results, improve ROI, and help our clients achieve their business goals. Key Responsibilities Campaign Strategy & Planning: Develop and implement comprehensive media buying strategies tailored to client goals. Conduct audience research and competitive analysis to identify opportunities for targeted ad placements. Ad Creation & Optimization: Collaborate with creative teams to develop engaging ad content that resonates with target audiences. Optimize campaigns through A/B testing, audience segmentation, and creative iterations. Performance Monitoring & Reporting: Monitor ad performance daily, ensuring campaigns meet KPIs such as CTR, CPC, ROAS, and conversions. Generate detailed reports with actionable insights for internal teams and clients. Platform Expertise: Stay updated with the latest trends, features, and best practices for Meta, LinkedIn, and TikTok Ads. Ensure compliance with platform policies and guidelines. Budget Management: Manage media budgets effectively to maximize ROI while meeting client expectations. Recommend adjustments to budgets based on performance and opportunities. Qualifications Experience: Minimum of 5 years of experience in media buying with a proven track record of managing successful ad campaigns on Meta, LinkedIn, and TikTok. Skills: Strong analytical skills with the ability to interpret complex data and turn insights into action. Proficiency with ad platforms and analytics tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Google Analytics). Exceptional project management and organizational skills. Soft Skills: Strong communication and presentation skills. Ability to work collaboratively with cross-functional teams. Self-starter with a proactive mindset and the ability to thrive in a fast-paced environment. Preferred Qualifications Experience working in a digital agency environment. Advanced certifications in Meta, LinkedIn, or TikTok advertising. Knowledge of emerging trends in social media and digital marketing. What We Offer Competitive salary and performance-based bonuses. Flexible work schedule with a remote-first environment. Opportunities for professional growth and development. A collaborative and supportive team culture. #J-18808-Ljbffr