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Company Overview: Our client is a performance marketing agency specializing in mission-driven organizations, particularly in education.
Since 2020, the agency has grown rapidly, serving a diverse client base with a talented team of marketers across North America.
In this role, you will lead paid media campaigns designed to attract prospective students to universities and educational programs.
As a Paid Media Director, you'll strategize, execute, and optimize campaigns across multiple channels, delivering results that align with client goals.
Your Role: As a Paid Media Director, you will oversee paid media campaigns for education-focused clients, helping universities and institutions reach prospective students effectively.
This role combines strategic planning, campaign execution, and client relationship management to ensure high-performing campaigns.
Key Responsibilities: Plan, execute, and optimize digital media campaigns across channels like Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic display to attract prospective students.
Lead account planning processes, aligning campaigns with client goals such as lead generation, open house registrations, or program enrollment.
Monitor campaign performance and deliver regular reports with actionable insights to improve results.
Collaborate with creative teams to develop ad assets tailored to target audiences, including students and their families.
Act as the primary point of contact for senior clients, providing strategic guidance and ensuring alignment on campaign objectives.
Stay updated on trends in digital advertising and higher education marketing, bringing innovative ideas to campaigns.
You Bring: 5+ years of experience in paid media management , with a strong focus on lead generation and performance-based campaigns.
Expertise in digital advertising platforms, including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads , and programmatic display.
Proven ability to develop and execute multi-channel campaigns, ideally in sectors like education, nonprofits, or mission-driven organizations.
Experience with analytics tools such as Google Analytics , Meta Ads Manager , or similar platforms for performance tracking and optimization.
Strong organizational skills to manage multiple campaigns and client portfolios.
Excellent written and spoken English, with experience presenting strategies and reports to senior clients.
Familiarity with marketing to education audiences, such as prospective students, is a strong advantage.
Bonus Points: Knowledge of streaming media platforms like YouTube or Spotify for targeted ad placements.
Experience with SEO or CRO (conversion rate optimization) to enhance landing page performance.
Familiarity with higher education marketing trends and student recruitment challenges.
Background in managing or mentoring junior media specialists or cross-functional teams.
What's Offered: Fully remote work environment with flexible scheduling.
Competitive pay based on experience.
The opportunity to create meaningful campaigns that drive student success.
A collaborative, mission-driven team that values innovation, kindness, and growth.
Professional development opportunities in a fast-evolving organization.
Interview Process: Introductory Chat: A 30-minute call to discuss the role and your background.
Case Study Review: A short exercise to evaluate your ability to strategize and analyze paid media campaigns for education clients.
Team Fit Interview: Meet with team members to discuss your approach to problem-solving and collaboration.
Final Interview: A conversation with agency leadership and offer presentation.
This is an immediate hire—apply today to help create impactful education campaigns that inspire the next generation!