Location Details: Colombia Remote At GoDaddy, the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days), and some work entirely remotely. This is a remote position, so you'll be working from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings. This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands. Join Our Team The Senior Business Analyst is responsible for ensuring GoDaddy Marketing Analytics delivers on the goals and commitments to the Global Paid Media Team. Working closely with the Search Engine Marketing (SEM) channel leaders and other Paid Media channel leaders, the Business Analyst will help design, implement, and analyze experiments, build data products that will be demonstrated for self-serve by the Marketing teams, and help improve the overall return on ad spend for the media campaigns. What you'll get to do... Design, implement, and analyze experiments run by the Marketing team in close collaboration with Media channel owners and the Modeling team. Ensure test insights are fed back into Marketing Media Mix models. Own incremental return on ad spend (iROAS) for their respective channel(s) and make actionable recommendations to improve profitability. Collaborate with Media channel owners to implement these recommendations and deliver growth. Partner closely with Data Engineering teams to identify bugs, find the root causes, and provide clarity on what needs to be done to resolve them in a timely manner. Contribute to key goals of the team as defined by the leadership team and provide proactive communication. Your experience should include... 5+ years of experience in Business Analytics or Business Intelligence domains with paid media channels (SEM, Display, Video, Social etc.) at large e-commerce firms. Experience using SQL to discover, aggregate, and extract data. Large dataset experience. 3+ years of experience with data visualization and business intelligence tools like Tableau, QuickSight, Google Analytics, or other programs. Familiarity with analytical techniques, including trend analysis, forecasting, and experiment design. Strong understanding of A/B and other testing viewpoints using scientific methods. Ability to partner and collaborate across teams in multiple time zones, context switching between technical discussions of databases and queries to business discussions about customer behavior and optimization of marketing dollars. You might also have... Bachelor's degree or equivalent experience in a quantitative field such as Mathematics, Statistics, Computer Science, Engineering, Finance, Economics, etc. We've got your back... We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy's benefits vary based on individual role and location and can be reviewed in more detail during the interview process. We also embrace our diverse culture and offer a range of Employee Resource Groups ( Culture ). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us . At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences, and perspectives. But we also know that's not enough to build true equity and belonging in our communities. That's why we prioritize integrating diversity, equity, inclusion, and belonging principles into the core of how we work every day—focusing not only on our employee experience but also our customer experience and operations. It's the best way to serve our mission of empowering entrepreneurs everywhere and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page . GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to ******. GoDaddy doesn't accept unsolicited resumes from recruiters or employment agencies. #J-18808-Ljbffr