Sales product specialist ensures an excellent level of sales consulting and marketing support to our partners and affiliates within the assigned business unit, providing sales techniques training, marketing events organization, application training, second-level application support, market information updates, troubleshooting and on-site activities organization on key strategic markets.
Key Accountabilities
- ROI Tracking: Monitoring and analyzing the return on investment (ROI) of implemented strategies and actions, aiming to assess their effectiveness and optimize invested resources.
- Development and Execution of Tactical Plan: Creation and implementation of the tactical plan,
ensuring alignment with the company's strategic objectives and effective execution of planned activities.
- Creation of Value Proposition: Crafting persuasive and differentiated value propositions, aimed at highlighting the benefits and advantages of the products or services offered, to attract and retain customers.
- Action Input (CRM): Recording and tracking all interactions and actions taken with customers, using the Customer Relationship Management (CRM) system, to ensure proper follow-up and effective management of business relationships.
- Demand Generation with Greater Focus on End Customers: Implementing strategies aimed at stimulating demand for products or services, focusing on the needs and preferences of end customers, to increase sales and market share.
- Creation of Value Offer for Business Opportunities: Developing value propositions tailored to the specific needs of each business opportunity, to highlight the benefits and solutions that the company can offer to meet those needs.
- Product Support (Reagents) at II Level and Support in Complaint Handling:
Providing second-level technical support for products, including reagents, as well as assistance in managing and resolving customer complaints or grievances, ensuring prompt and effective attention.
- Development and Maintenance of KOLs Network: Identification, recruitment, and management of a network of Key Opinion Leaders (KOLs), with the aim of establishing strategic and collaborative relationships that contribute to brand promotion and reputation.
- Training and Education of Distributors in Value Selling Tools: Delivering specialized training to distributors on tools and techniques for value selling, aiming to enhance their sales skills and improve their ability to effectively communicate the value of the products or services offered.
Networking/Key relationships
This position has strict relationships with:
- Marketing team (Product Manager and Business unit manager), for the elaboration and follow up of training plan and marketing plan for the distributors.
- Communications & Marketing team, for the event organization and diffusion.
- Commercial team, for sales activities and actions.
- Technical team, for technical support.
- Distributors and end clients, for trainings, event organizations and customer service.
Minimum Knowledge & Experience required for the position:
- Education: Bachelor's Degree or equivalent in a scientific, technical or biomedical field.
- Required skills/knowledge:
- At least 3 years work experience in medical practice and/or business related to healthcare.
- Specific technical and scientific knowledge for business unit of responsibility.
- Technical background, preferably knowledge on IVD industry.
- Microsoft Office.
- Language: Spanish and English proficiency.
- Preferred skills/knowledge:
- Knowledge of Marketing and Sales Processes.
- Project management.
- SAP.
Skills & Capabilities:
The ideal candidate for this position will exhibit the following skills and competencies:
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