What you will do Develop and implement lead generation strategies across various digital platforms, including social media, search engines, and email marketing. Develop and communicate product vision and roadmap with a focus on automated lead gen solutions (APIs). Act as the primary liaison between business stakeholders and the development team, ensuring alignment of development efforts with business objectives. Oversee a full product lifecycle – from Ideation, Discovery, Validation, and Delivery to Post-Release Analysis. Define user stories, acceptance criteria, and feature requirements based on a deep understanding of the business need. Mitigate roadblocks to maintain product velocity. Proactively audit the implication of the product by the regional brand teams, provide product adoption support. Stay accountable for the continued operational integrity of the product. Create and maintain internal and external product documentation. Collaborate closely and build strong partnerships with Engineering, Analytics & Insights, Product Marketing, and Brand Experience teams. Foster efficient communication and cooperation with the company's external partners (media agencies, media platforms representatives, sampling partners). Drive continuous improvement and innovation, leverage industry best practices and emerging technologies to help scale the product. Must haves 4+ years of experience in product management roles. Proven experience in digital marketing and lead generation, preferably within the beauty or wellness industry. Strong knowledge of CRM systems and marketing automation tools. Proficiency in using social media platforms and search engines for lead generation. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Successful track record with agile methodologies and iterative development processes. A strong understanding of how to set OKRs/KPIs and track towards achieving specific metrics. Excellent communication and collaboration skills to work effectively with cross-functional teams. Proficient in Jira, Confluence, GitHub, Microsoft 365, Miro. Upper-intermediate English level. Nice to haves Understanding of eCommerce products, platforms, and technologies. Experience working with distributed agile teams. Experience with lead ads and custom integrations via Webhooks. Experience with Facebook Business Manager, TikTok Business Center, Google Ads. Familiarity with DataDog and Looker dashboards. Agile Certifications. #J-18808-Ljbffr