When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept.
The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing!
Above all, our people remain the essential ingredient in bringing the Red Bull brand to life.
In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:The National Distribution Manager represents Red Bull in the country, defining and implementing a profitable and efficient distribution model that ensures an optimum customer service, as well as the continuous development of the brand in the Off Premise channel, visibility and volume.KEY RESPONSIBILITIESShares with the National OP Manager the responsibility of achieving the objectives of volume and distribution for the OP channel.
Ensures the correct implementation of the planned actions in the annual Business Plan.Maintains the correct stock levels in each distribution area.Definition of a long-term distribution model for the country.Performs the annual investing and sales estimate for each distribution area.Designs and implements actions within the Business Plan focused on the development of the distribution model.Is responsible of creating and developing a strong commercial relationship with the top distributors, based on a win-win focus.Encourages the Regional Distributors Managers to define ad hoc action plans for the distributors in order to ensure the long-term development of the brand in each area.Leads his/her team by focusing on their strengths in order to maximize their performance and potential.Analyzes all variables that can affect the development of the brand in his/her area of responsibility and defines action plans to manage deviations.
Is responsible for the correct management of the budget and for the control and replacement of the free goodsGathers in a periodical the necessary information from the distributors (stocks, global sales, agreed consumptions…) and shares it internally with the people who may be affected.Reports periodically about evolution of the Distribution's objectives.EDUCATION AND QUALIFICATIONSUniversity Degree (business, marketing or similar).Fluent in written and spoken EnglishEXPERIENCE5-7 year experience in Off Premise Channel leading sales teams.Previous successful experience as Manager.KNOWLEDGE AND SKILLSStrong analytical, planning and financial skills.Clear understanding of markets, sales & distribution, competitor activity, consumer behavior in FMCG context.Very high negotiation and communication skillsLeadership, Motivation and Team Skills.Travel 30-40%National Distribution ManagerRed BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink.
This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
