Marketing Specialist (Software Products And Online Courses) Ingles 90% Cv

Marketing specialist (software products and online courses) ingles 90% cv Marketing specialist (software products and online courses) ingles 90% cv Role Description

We are seeking a talented and passionate Marketing Specialist to join our team. Our ideal marketer can not only design campaigns but also be hands-on in implementing them day-to-day.

In this full-time remote role, you will be responsible for developing and implementing marketing strategies to promote (1) our time-saving Microsoft Excel add-in, and (2) online training courses aimed at aspiring/current finance professionals.

You will play a key role in driving brand awareness, lead generation, and customer acquisition.

The ideal candidate has a strong background in both digital and direct mail marketing; a solid understanding of software/SaaS products and the finance industry; and a track record of executing successful marketing campaigns.

Responsibilities

· Develop and execute comprehensive marketing plans to promote our two product focuses.

· Identify target audiences, industry trends, and competitor activities.

· Create and optimize compelling marketing content across various channels, including landing pages, social media, and email/direct mail campaigns.

· Monitor and analyze campaign performance metrics, using data-driven insights to optimize strategies and improve conversion rates.

· Collaborate with the sales team to provide marketing support, including sales collateral, presentations, and customer success stories.

· Track marketing budgets and provide regular reports on marketing activities and campaign effectiveness.

Qualifications

· Proven experience in digital marketing, preferably within the software or finance industry.

· Solid understanding of software products and/or the finance industry (especially investment banking and corporate finance), with the ability to effectively communicate their value proposition.

· Proficiency in marketing automation tools and email campaign tools (e.g., Zoho Campaigns).

· Strong written and visual communication skills, with the ability to rapidly direct/create persuasive marketing content.

· Experience in managing SEO, organic social media, social media advertising, and email marketing campaigns.
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