This is a remote position.
About the company: provides AI-driven solutions that transform your sales and marketing efforts, ensuring measurable growth and efficiency for clients. Job type: Full Time Schedule: No fixed schedule, flexible schedule (8hours per day, 40hours per week) About the Role: We are seeking a results-driven Digital Advertising Specialist to join our team.
The ideal candidate will have a strong background in planning, executing, and optimizing digital advertising campaigns across multiple platforms.
This role requires a combination of analytical expertise, strategic thinking, and creativity to deliver impactful results for our clients.
Key Responsibilities: Develop and execute data-driven digital advertising strategies across platforms like Meta, LinkedIn, Google Ads, and YouTube to meet client goals and budgets.
Optimize campaigns for performance by leveraging audience insights, A/B testing, and platform analytics.
Collaborate with internal teams to align advertising efforts with broader marketing strategies, ensuring consistency in messaging and branding.
Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI.
Monitor campaign performance and prepare detailed reports with actionable insights for internal stakeholders and clients.
Identify opportunities for campaign enhancements by staying up-to-date with the latest digital advertising trends, tools, and platform updates.
Build and maintain strong relationships with media partners to explore new advertising opportunities and gain a competitive edge.
Requirements Bachelor's degree in Marketing, Advertising, Communications, or a related field.
3-5 years of experience in media planning, advertising strategy, and media buying.
Proven experience managing multi-channel digital media campaigns.
Strong understanding of media planning tools, techniques, and analytics.
Excellent organizational skills with the ability to handle multiple projects simultaneously and meet deadlines.
Strong communication and presentation skills, with the ability to build and maintain client and vendor relationships.
Detail-oriented and results-driven, with strong analytical skills to assess and optimize campaign performance.
Preferred Skills Experience in both B2B and B2C media planning.
Knowledge of audience segmentation and targeting techniques.
Familiarity with digital media channels.
Proficiency in media planning software and tools.
Independent Contractor Perks Permanent work from home Immediate hiring Steady freelance job