Job Description We are seeking a creative and versatile Marketing Specialist to join our team.
The ideal candidate will be responsible for developing and executing innovative content strategies and managing our brand's digital presence across multiple platforms.
Content Strategy and Creation: Develop and execute content strategies aligned with the company's marketing objectives.
Create creative and engaging content for digital platforms (social media, blog, website), including recording and editing videos using mobile phones.
Write compelling copy and adapt content to Horatio's tone.
Manage the production of visual content (videos, graphics, images, photos) using editing tools such as CapCut, Premiere, Canva, and mobile applications.
Create content calendars and manage their implementation.
Conduct competitor analysis and market trends.
Social Media Management: Develop and execute social media strategies to increase engagement and reach.
Be the face of the brand on social media, creating authentic content and connecting with our audience.
Monitor and analyze social media metrics to optimize campaigns.
Interact with our audience.
Analytics and Reporting: Create reports on social media content performance.
Conduct data analysis to identify improvement opportunities.
Manage marketing budgets and track expenses.
Audiovisual Production: Record and edit videos using professional audiovisual equipment.
Create visually appealing content for various platforms.
Collaboration: Work closely with other teams (sales, design, etc.)
to achieve company objectives.
Willingness to collaborate on internal and external communication events.
Provide support in brand activations.
Cooperate with other departments with resources and visual materials for events or activities.
Tools: Proficiency in graphic design tools (Canva) Video editing (CapCut, Premiere) Audio editing (Audition) Project management (Airtable) Social media (Facebook, Instagram, TikTok) Ads Manager Notion PowerPoint Word Excel Requirements: Minimum 2 years of experience in digital marketing.
Technical Skills: Advanced proficiency in graphic design and video editing tools.
Experience in recording and editing videos using mobile phones.
Knowledge of Google Analytics and other web analytics tools.
Experience in managing social media advertising campaigns.
Soft Skills: Creativity and innovation.
Willingness to appear on camera.
Excellent organization and time management.
Strategic and analytical thinking.
Excellent written and verbal communication skills.
Proactivity.
Ability to work under pressure.
English level (B2+).
Sense of aesthetics and passion for the latest digital trends.
Ability to work independently and as part of a team.
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