Marketing Manager, Sports Medicine

Detalles de la oferta

Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity. Talent developers. Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members. Metrics-oriented managers. People who consistently track key business analytics to ensure projects meet expectations and budget. Insightful advisors. Managers who lead strategy development and provide guidance and consultation to internal and external teams. What You Will Do Coaches the marketing team on competitive insights, driving strategy development and sharing key intelligence about the market positioning, competitors, and future challenges, specifically within the Sports Medicine product line, while managing product launches and portfolio strategy. Leads customer insights initiatives by training the team to effectively communicate the value proposition and understand the key reasons why customers buy sports-related products and services, focusing on both direct and indirect sales channels. Develops customer-centric approaches, driving product and service innovation based on evolving customer needs, ensuring the company stays ahead of market dynamics, and effectively managing the trauma product portfolio. Guides the creation of strategic marketing plans, coaching the team to identify weaknesses and improve plans, particularly in relation to the Sports Medicine product portfolio and its strategic positioning in the market. Manages budget understanding and planning, ensuring that financial strategies align with the unique needs and growth opportunities of the business, while incorporating direct and indirect channel considerations. Drives effective product segmentation, targeting, and positioning strategies, with a specific focus on maximizing brand equity in the sector, backed by strong evidence and customer validation, and ensuring smooth product launch execution. Collaborates closely with cross-functional teams, such as sales, supply chain, and R&D, to ensure seamless execution of strategies and product launches, including handling new product development and portfolio management. Mentors the marketing team on establishing KPIs, measuring customer satisfaction, and driving continuous improvement, all while focusing on enhancing the effectiveness of the Sports Medicine marketing efforts across both direct and indirect channels. What You Will Need Ability to work independently with minimal supervision. Advanced level of English. Experience with orthopedic products; knowledge in Sports Medicine is a plus. 2+ years of experience managing teams. 6+ years of experience in Medical Devices companies. #J-18808-Ljbffr


Fuente: Whatjobs_Ppc

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