Responsibilities Proven ability to conceptualize and implement comprehensive marketing strategies aligned with organizational goals, leveraging market insights and consumer trends. Collaborate with senior management to develop and implement forward-thinking strategies that enhance competitive positioning and foster long-term growth. Expertise in designing and optimizing sales funnels to drive lead generation, conversion, and client retention, utilizing automation and analytics tools for continuous improvement. Skilled in crafting end-to-end marketing strategies encompassing branding, digital marketing, content creation, client surveys, client gifts and consumer engagement initiatives. Experience in developing and executing marketing strategies tailored to support product development initiatives, including market research, product positioning, build out of the new product/service, and launch campaigns. Provide leadership with insightful strategic ideas and recommendations, leveraging industry trends, data analysis, and market research to drive innovation and achieve business objectives. Build and manage a network of reliable external marketing professionals and outsourcers to supply marketing services. Provide mentorship and guidance to marketing contractors, facilitating their professional development and contribution to company objectives. Provide oversight to all marketing dollars spent on behalf of the agency and/or clients. Actively participate in quarterly company planning events, contributing strategic insights and recommendations for departmental growth and development. Understanding of digital platforms advertising opportunities and maximize website performance, track keyword rankings, and implement SEO strategies. Assist in coordination of company events Ensure effectiveness of social media marketing strategy and content marketing. Identify options for incorporating video into our marketing message Utilize advanced Excel skills for data manipulation, reporting, and marketing analytics. Conduct thorough data analysis to evaluate the effectiveness of marketing campaigns and identify opportunities for improvement. Other duties as assigned. Qualifications Master's degree a plus. Screening Criteria Bachelor's degree in marketing, business administration, or related field. At least five (5) years of experience in marketing roles with a strong emphasis on traditional marketing strategies. At least two (2) years of supervisory or leadership experience. Must have a stable employment history. #J-18808-Ljbffr