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Job Overview Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid, and Sharpie, and 25,000 talented employees around the world.
Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success.
Our culture is enabled through our core values which guide all we do and how we win as One Newell: Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
This position is responsible for Home appliances & commercial (Oster brand) business unit marketing and communications strategies, as well as overall branding and image.
Responsible for the leadership of the brand's strategy in the country and its P&L, to guarantee the achievement of results in the short, medium, and long term.
Responsible for preparing annual/long marketing plans, setting the marketing budget, analyzing the market and competitors to identify new business opportunities.
The marketing manager also manages the day-to-day marketing and communications activities of the business unit, responsible for driving the growth of the brand within the business unit and ensuring all aspects of its marketing and activation plan, including portfolio management, price strategy, new launches, digital advertising, calendar of campaigns and events, sales promotions, and visual and agencies management.
Job Responsibilities Developing the marketing & brand strategy for the business unit in line with global business objectives.Creating 1, 3, and 5 year Colombia's marketing and communications strategy plan.Executing marketing and brand activation plan.P&L management of the brand, to ensure their growth in sales and profitability.Identify new business opportunities, categories, and new products in the market, and implement the corresponding plan to capitalize on them.Determine and execute the pricing and promotion strategy for the brands in the market.Ensure proper, effective, and on-time flow of communications with global and other regional stakeholders within the business unit while ensuring effective internal networking.Driving brand awareness across various categories and products.Coordinating the creation and delivery of marketing materials and content.Reporting on data and industry trends relating to categories and verticals across LATAM within the business unit.Creation and publication of all marketing material in line with marketing plans.Understand the habits & uses of the consumer and shopper to generate the best marketing strategies.Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identity.Preparing online and print marketing campaigns.Successfully launch new product developments within the region and ensure informing about regional specific product needs.Utilize data of chooser and user insights to provide recommendations to drive category distribution and market share.Analyze potential strategic partner relationships for company marketing.Analyze the competition and market variables to determine the threats that can impact the business.Build and promote strong, long-lasting cross-functional relationships with executives from other departments.Qualifications Bachelor's degree in Marketing, Business Administration, Economics, or Engineering.10+ years of equivalent marketing experience.Full experience in mass consumption companies, managing brands with high investment budgets and in highly competitive markets.Full-time experience working on cross-functional projects.Fluent in English and Spanish.
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