About our Company: At GPS Trackit, we are a high-growth, industry-leading SaaS business focused on mid-market solutions that continues to grow by adding to our family of fleet management solutions.
Are you a smart, hungry, proactive, active learner, and a humble person passionate about making a difference in a growing company?
If so, you may be a fit to enhance our winning, fast-paced, high-growth Team. Marketing Campaign Specialist: We are in search of a dynamic Marketing Campaign Specialist to spearhead our marketing endeavors across a multitude of channels.
With a central emphasis on crafting and executing comprehensive marketing campaigns, this role requires proficiency in driving engagement, conversions, and brand awareness through strategic initiatives.
This pivotal position involves meticulous coordination of product launches, seamless implementation of channel partner and affiliate marketing endeavors, and proactive leadership of inbound marketing initiatives.
These encompass a diverse array of activities, including orchestrating virtual events, curating compelling podcasts, crafting engaging eBooks, leveraging customer testimonials, and deploying targeted content marketing campaigns.
Key Responsibilities: Develop and execute comprehensive marketing campaigns across various channels, with a focus on driving engagement, conversions, and brand awareness.
Collaborate with cross-functional teams to ensure seamless execution of campaign initiatives, including social media, product launches, channel partner activities, and inbound marketing efforts.
Continuously monitor campaign performance, analyze key metrics, and adjust strategies as necessary to optimize results and meet objectives.
Lead the planning and execution of marketing campaigns to support new product launches, including developing launch timelines, coordinating promotional activities, and creating marketing collateral.
Take ownership of inbound marketing efforts, including organizing webinars and podcasts to engage with target audiences and generate leads.
Develop high-quality content assets such as eBooks, whitepapers, and case studies to support lead generation and nurture campaigns.
Provide dedicated support to the Channel Team to facilitate the growth of our partner base and enhance partner relationships.
Collaborate closely with channel partners and affiliates to understand their marketing needs, challenges, and opportunities for collaboration.
Manage social media and paid campaigns that contribute to the achievement of organizational objectives, including interactions with other brands, media, influencers, themed groups, and the additional required. Define editorial calendars to plan short-, medium-, or long-term content for various social media channels.
Conduct research and benchmarking to gain insights into industry trends and competitor strategies.
Qualifications: Bachelor's degree in marketing, advertising, or similar field.
3+ years of proven experience in digital marketing, with a focus on social media, lead generation, and paid ads.
Experience with B2B SaaS companies.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Familiarity with web analytics tools and experience in leveraging insights to improve campaign performance.
Excellent computer skills with MS Office and Google Suite.
Well-organized and detail-oriented.
High English proficiency - C2 required.
Benefits: Being part of the GPS Trackit family has many perks that favor work/life balance including flexibility between remote and office work.
We offer multiple medical, dental, and vision plans to fit your personal and family needs as well as 401k with company match and multiple additional benefits that start on day one. In addition, as a growing company, we are focused on the alignment of talent along with training and career advancement.
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