Job Description The Marketing Automation Specialist is a critical member of the global Marketing Operations team, responsible for executing and optimizing marketing automation campaigns.
This role requires a strong understanding of marketing automation platforms (Pardot preferred), CRM systems (Salesforce), and digital marketing principles, particularly email marketing.
The ideal candidate will work closely with global marketing teams to translate their strategic goals into tactical execution within our marketing automation platform.
This includes tasks such as list management, campaign creation, form building, and performance analysis.
POSITION RESPONSIBILITIES Data Governance and Integrity: Lead data hygiene efforts to maintain clean, actionable, and compliant data within the marketing automation and CRM platforms.
Establish and enforce data governance best practices, including deduplication, normalization, and validation.
Monitor compliance with GDPR, CCPA, and other relevant data privacy regulations.
Develop and manage processes to ensure accurate segmentation, reporting, and attribution.
Platform Management: Efficiently manage and maintain marketing automation platform (Pardot) Oversee list imports, pulls, and unsubscribe requests Create and manage forms to capture lead information Upload and manage files within the platform Organize and maintain folder structures for efficient workflow Build and execute email campaigns, including A/B testing and personalization Conduct regular audits and clean-up of platform data and processes Develop and maintain documentation for platform processes, data workflows, and governance policies.
Implement requested changes to lead routing rules Campaign Execution: Develop and execute targeted email campaigns, nurturing programs, and other automated marketing initiatives Segment audiences based on specific criteria to deliver personalized messaging Monitor campaign performance metrics and make data-driven adjustments Technical Expertise: Troubleshoot system-related issues and optimize workflows within Pardot.
Utilize SQL to extract data, validate campaign audiences, and join multiple data sources Stay up-to-date on industry trends and best practices for marketing automation Collaboration and Training: Collaborate effectively with global marketing teams to understand their needs and translate them into actionable plans Communicate clearly and concisely with both technical and non-technical stakeholders Document processes and create knowledge base articles to improve efficiency and knowledge sharing Conduct training sessions for marketing teams on data governance, platform best practices, and compliance standards for self-service.
Maintain and expand a knowledge base of best practices and troubleshooting tips.
Qualifications 2+ years of hands-on experience with marketing automation platforms, preferably Pardot Strong understanding of CRM systems, particularly Salesforce Proficiency in email marketing best practices, including deliverability and A/B testing Excellent analytical skills to measure campaign performance and identify optimization opportunities Familiarity with data privacy regulations (e.g., GDPR, CCPA) and their application in marketing systems Strong attention to detail and organizational skills Ability to work independently and as part of a global team SQL skills preferred, but not required Additional Information Total Rewards @ Turnitin Turnitin maintains a Total Rewards package that is competitive within the local job market.
People tend to think about their Total Rewards monetarily — solely as regular pay plus bonus or commission.
This is what they earn in exchange for what they do.
However, Turnitin delivers more than just these components.
Beyond the intrinsic rewards of unleashing your potential to positively impact global education, and thriving in an organization that is free of politics and full of humble, inclusive and collaborative teammates, the extrinsic rewards at Turnitin include generous time off and health and wellness programs that offer choice and flexibility and provide a safety net for the challenges that life presents from time to time.
Experience a remote-centric culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being.
Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.
Our Values underpin everything we do.
Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.
Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
Integrity - We believe integrity is the heartbeat of Turnitin.
It shapes our products, the way we treat each other, and how we work with our customers and vendors.
Action & Ownership - We have a bias toward action and empower teammates to make decisions.
One Team - We strive to break down silos, collaborate effectively, and celebrate each other's successes.
Global Mindset - We respect local cultures and embrace diversity.
We think globally and act locally to maximize our impact on education.
Global Benefits Remote First Culture Health Care Coverage* Education Reimbursement* Competitive Paid Time Off 4 Self-Care Days per year National Holidays* 2 Founder Days + Juneteenth Observed Paid Volunteer Time* Charitable contribution match* Monthly Wellness or Home Office Reimbursement/* Access to Modern Health (mental health platform) Parental Leave* Retirement Plan with match/contribution* * varies by country Seeing Beyond the Job Ad At Turnitin, we recognize it's unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time.
If you're willing to learn and evolve alongside us, join our team!
Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.