Location: Santacruz, MH, IN
Company: Lupin
Long DescriptionSkills Required: Excellent written and spoken communication skillsClear and strategic thinking, with a creative mindsetAbility to narrate stories wellAbility to collaborate with various stakeholders, both internal and externalExperience in working with external agenciesCapability to engage with the leadership team, provide support and manage expectationsConstantly keeps oneself abreast of best practices in the industryHas a good idea of social and digital developmentsAble to think in a balanced manner and provide counselExperience in managing a portfolio of digital and social communications channels, curating engaging and topical content for different digital platformsKnowledge and experience in using digital and social media analysis and insight to guide strategy and communication outputExperience in leading a team and managing performance11 – 12 years of experience in a Communications role, with a major part of it in a digital/social roleResponsibilities: Responsible for development of a digital and social communications approach, helping maximise opportunities, keeping in mind audience reach and across all of Lupin's platformsCurate effective campaign strategies; develop narratives, with high-quality campaigns aligned to the business strategyBe a catalyst to driving communications globally, ensuring presence of all markets and geographiesDrive and build an integrated communications plan for social and digital platforms, with a view to enhance trust and build engagement with relevant stakeholdersBenchmark Lupin against best practices in the industry and develop a cohesive narrative that can elevate our narrative across all owned platformsEnsure that the corporate tonality is adopted for all digital engagements, ensuring its relevance to the channel as well as the contentHave clear and defined measurement metrics for the agency with regard to delivery month on month – demonstrate the importance and ROI of digital campaignsExplore newer tools and formats, which can be adopted to provide better efficiencies and ROI for the businessCreate, maintain and own execution of calendar for social and digital platformsManage Online Reputation Management in real-timeMap any communication risk footprint and draw up mitigation plans
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