Legacy Lead

To lead the P&L of established brands for marketing and promotional activities, and to maximize their profitability and lifespan through opportunistic investments and strategic partnerships.
Tasks & responsibilities Lead the P&L of mature brands without marketing or promotional resources (DP & DSS).
Define and implement local strategies for these brands Identify potential tenders Detect and propose opportunistic investments to maximize profitability and lifespan of these brands Monitor and propose price adjustments for brands with significant presence in specific countries (e.g., Trayenta in Colombia, Micardis in the Cluster, Trayenta and Pradaxa in Chile) Evaluate and develop (if applicable) partners for field promotion or brand transfer agreements.
Requirements Bachelor's degree in business, Marketing, or a related field.
Minimum of four years of experience in marketing and sales experience in the pharmaceutical industry.
Business development approach.
Understanding of P&L and financial measures.
Ability to develop and evaluate alternative business models for the management of mature brands.
Ability to relate with external stakeholders, networking.
Affinity for innovative communication measures, innovation and agility.
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