Head Of Segment Colombia

Detalles de la oferta

About the Role We are actively seeking an exceptional leader to take the helm of Head of Segment, a key role designed to steer Virgin Mobile revenues and KPIs comprehensively, with the responsibility of enriching all segment KPIs, channels, and P&L for Virgin Mobile. This position encompasses the delivery of Segments strategy ensuring the segment vigorous growth and market penetration. What You Will Do Segments Strategy: Develop and implement annual and quarterly segments strategies to grow the Virgin Segment, with the support of Market Intelligence, Brand, Pricing and Member Care. Value Proposition: Craft innovative acquisition, retention, loyalty, CLM and revenue-generating offers, promotions, products, and services, and map that value proposition into technology requirements, with the support of Pricing, Market Intelligence, Member Care and Sales. Channel Management: Oversee channel management and development, optimizing distribution and accessibility, with the support of the Sales and Trade Marketing, for online and offline sales. Customer Experience: Ensure exceptional customer experience across all touchpoints, reinforcing brand loyalty, with the support of Member Care, Sales Support and CLM Loyalty & Retention Processes: Develop segments cross-functional processes to boost loyalty and retention, with the support of CLM, Pricing and Revenue Assurance. Analysis & Reporting: Evaluate and report on the success of segment initiatives, informing future strategies, with the support of Market Intelligence, Business Intelligence and Business Finance. Segmentation : Implement advanced segmentation strategies to target customers more effectively, with the support of Market Intelligence and CLM. CLM: Approve and oversee all Customer Lifetime Management (CLM) campaigns. Value & Profitability Management: Optimize value and profitability across the product portfolio, with the support of Business Finance, Revenue Assurance and Pricing. People Management: Lead, manage, and develop the Friendi team, fostering a high-performance culture. What You Will Need: Bachelor's degree in Marketing, Economics, Business, or Engineering; MBA preferred. Extensive Marketing/Product experience, including 10 years in telecom/digital (preferred both), showcasing achievements in the sector. Expertise in overseeing product development, acquisition, churn, and revenue KPIs. Strong analytical and critical thinking skills for strategic decision-making. Proven leadership capabilities to inspire and manage a high-performing team. In-depth commercial knowledge covering digital transformation, brand strategy, consumer insights, and segmentation. Technical proficiency in Excel, PowerPoint, and Word for effective data management and analysis. Innovative and creative thinking to drive brand differentiation. Commitment to continuous learning and staying ahead of industry trends. Adaptable and flexible approach to navigating the fast-evolving telecom/digital landscape. People-focused leadership with a foundation in integrity. Decisiveness and empowerment in guiding teams and making strategic choices. #J-18808-Ljbffr


Salario Nominal: A convenir

Fuente: Whatjobs_Ppc

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