Founded in 2020, we're young, vibrant, full of energy, and ready to take over the world.
We've built a platform that's ready to support supermarket chains in going online and keeping up with the ever-changing demands of consumers.
With an ecommerce app and an employee app we set both parties up for success and satisfaction which has been the key of our success thus far.
As a Growth Marketing Manager at Instaleap, you will be responsible for designing, executing, and optimizing high-impact demand generation campaigns across diverse industries, including supermarkets, pharmacies, and CPGs, specifically for the LATAM and BRA markets.
Your primary focus (70%) will be on multi-channel demand generation campaigns tailored to distinct industry verticals, with the remaining 30% dedicated to Account-Based Marketing (ABM) targeting high-priority accounts.
This role requires a data-driven marketer with expertise in cross-channel campaign management, an understanding of industry-specific pain points, and the ability to work closely with sales teams to drive measurable growth.
What would you do?
Demand Generation (70%): Growth Strategy and Planning: Design and execute strategic demand generation campaigns for diverse industry sectors, targeting pain points relevant to supermarkets, pharmacies, and CPGs.
Collaborate with cross-functional teams, including Sales, Content Marketing, Paid Media, Inbound and Marketing Design, to align on key campaign themes and industry-specific messaging.
Cross-Channel Execution: Develop and manage multi-channel marketing efforts, including email marketing, social media, webinars, and content marketing, ensuring an integrated and cohesive brand experience across all touchpoints.
Collaboration with Sales: Partner closely with the Sales team to align on campaign objectives, audience targeting, and lead quality expectations, facilitating consistent feedback loops for optimizing campaign effectiveness.
Campaign Measurement: Use marketing analytics tools to monitor, measure, and analyze the impact of demand generation campaigns, adjusting tactics as needed to meet performance goals and continuously improve ROI.
Account-Based Marketing (ABM) (30%): Targeted Campaigns: Collaborate with Sales, Content Marketing, Marketing Design, and Events teams to develop and execute highly personalized ABM campaigns focused on high-priority accounts.
Content and Messaging Development: Create tailored content and messaging strategies that resonate with key personas and decision-makers within target accounts, fostering meaningful engagements and building long-term relationships.
Continuous Optimization: Regularly analyze ABM campaign performance, making data-driven adjustments to improve engagement, conversion rates, and overall campaign success.
General Responsibilities: Campaign Analytics and Reporting: Track and report on campaign KPIs, generating insights and recommendations for ongoing improvement.
Provide detailed performance reports to the Head of Marketing and other stakeholders.
Budget Management: Effectively manage campaign budgets, optimizing spend to maximize impact and ROI.
Maintain regular budget updates and forecasts for the Head of Marketing.
Your experience has been shaped by Proven experience in growth, demand generation and ABM within a B2B SaaS environment, particularly in LATAM and/or BRA markets.
Cross-channel marketing skills, with experience in creating and executing campaigns across email, social media, events, and content marketing.
Your SuperPowers Collaborative mindset, with a demonstrated ability to work effectively with sales teams.
Strong analytical skills, with proficiency in marketing analytics and reporting tools.
Fluent in Spanish and willingness to learn Portuguese is required.
Advanced English is a plus.
What we bring to the table Hybrid Work: Work together as a team.
Flexible hours: We trust your work and skills.
? Additional days off to vacations.
Half day off on your birthday.
Access to Educational Budget.
Workstation Paid BYOD or company-provided machine.
Different options to satisfy your palate.
Health insurance: Get the attention and care that you deserve.
Available in some countries.