Job Description Salient Process is a leader in AI-powered business automation solutions, specializing in transforming and optimizing operations for Fortune 500 companies.
By leveraging cutting-edge IBM technologies, we empower businesses to enhance efficiency and foster innovation across their processes.
We are seeking a talented and ambitious Growth Marketing Specialist with a minimum of 3 years of experience in B2B tech marketing, ideally within the IBM ecosystem or a related sector.
I n this role, you'll be a key player in executing high-impact marketing strategies, developing content, and driving engagement across various channels.
This position requires a dynamic individual who thrives in a fast-paced environment and possesses excellent English language skills.
Prerequisites Must reside in Colombia and be eligible for employment in Colombia.
Proficiency in English is essential for this role.
A Visa for travel to the U.S. is highly desired.
You will be required to complete an assessment test as part of our candidate evaluation process.
Key Responsibilities Content Creation: Develop high-quality content tailored to our enterprise audience for our website, blog, social media, email campaigns, and promotional materials.
Campaign Management: Support the execution and optimization of multi-channel marketing campaigns in collaboration with our agency and other partners, ensuring alignment with Salient Process's brand voice and strategic goals.
Sales Collaboration: Partner closely with the sales team to align marketing efforts with sales objectives.
Develop sales enablement materials such as brochures, case studies, presentations, and white papers to support the sales process.
Social Media & Digital Marketing: Manage and monitor Salient Process's social media presence by crafting engaging posts, managing interactions, and analyzing performance metrics.
Event Support: Assist in organizing and promoting events, webinars, and trade shows to enhance brand awareness and generate leads.
Coordinate with team members and clients to showcase success stories, case studies, and thought leadership.
Analytics & Reporting: Track and analyze the effectiveness of marketing activities, providing insights and recommendations to enhance strategy and performance.
Stay updated on the latest industry trends and tools to refine our digital presence continuously.
Content Development: Craft compelling and globally resonant product content that effectively communicates the value of our solutions to business clients.
Create, curate, and manage engaging content across multiple channels, including our website, blog, social media, email marketing, and paid advertising.
Requirements Bachelor's degree in marketing, business, or a related field (we will consider equivalent experience as a substitute) Proven experience 3 to 5 years of experience in B2B marketing, preferably in the tech, software, or consulting industry.
Exceptional written and verbal communication skills in English.
Proficiency in marketing automation tools, CRM systems, and social media platforms.
Familiarity with content creation, ads, SEO, and analytics tools (e.g., Google Analytics).
Strong analytical mindset with the ability to interpret data and generate actionable insights.
Creative thinker with the ability to produce compelling content.
Excellent project management skills, with the ability to multitask in a fast-paced environment and work cross-functionally.
Domestic and international travel may be required.
Benefits Competitive salary based on experience (estimated range: COP 4,000,000 - COP 6,000,000 per month).
Remote work 8 holidays per calendar year, aligned with the U.S. holiday calendar.
6 sick leave days per year.
15 earned vacation leave days per year.
Requirements Remote work is acceptable.
Bachelor's degree in marketing, business, or a related field (we will consider equivalent experience as a substitute) Proven experience 3 to 5 years of experience in B2B marketing, preferably in the tech, software, or consulting industry.
Exceptional written and verbal communication skills in English.
Proficiency in marketing automation tools, CRM systems, and social media platforms.
Familiarity with content creation, ads, SEO, and analytics tools (e.g., Google Analytics).
Strong analytical mindset with the ability to interpret data and generate actionable insights.
Creative thinker with the ability to produce compelling content.
Excellent project management skills, with the ability to multitask in a fast-paced environment and work cross-functionally.
Domestic and international travel may be required.