Job DescriptionJoin our dynamic team as a Global Digital Manager SEO/SEA where you will lead strategic initiatives to enhance our online presence, working with teams worldwide to create a seamless customer experience across channels.We are looking for highly motivated employees that bring their all to work everyday.
We have a high productivity and high – engagement culture, if that sounds like you we're the place for you.Key Responsibilities:Own Global Search Strategy and create policies to support execution.Develop annual plan to execute strategy and achieve goalsManage SEO platforms and ensure platforms are set up against our strategyUser training for Search tools as well as best practicesPerform keyword research, track keywords, improve overall rankings and domain authorityDevelop tactics and recommendations to achieve defined goals and to improve performanceEnsure that organic traffic, website health and conversion rates perform well and take action to continuously improveSupport copy writers, website editors and campaign teams with SEO services and best practicesRun office hours to support stakeholders, tool users and marketing managers across regions for search optimization and paid search activitiesCollaborate closely with other teams to create a seamless cross channel experience and customer journey between search and other channelsRun paid search strategy and support marketing teams with paid search planning and execution as well as best practicesExecute or support execution of paid campaigns, reporting and optimizationOversee paid media budget spend and run office hours with all teams that run paid ads.
Run a stable process to plan ads and support teams in tracking and performance optimizationMonitor competition closely and develop the right actions and reportsIntegrate A/B testing into marketing initiatives and oversee the implementation of winning tests on a regular basis.Collaborate and maintain NielsenIQ's relationship with third-party consultants and vendors to ensure digital strategy execution QualificationsQualifications:Advanced English Level (B2-C1) since is a global team (mandatory)Minimum 5 years in SEO and SEA strategy development and execution (mandatory).Skilled in managing and configuring SEO platforms (Google Analytics, Google Search Console, Ahrefs, brightedge, parsley analytics) aligned with strategic goalsExpertise in keyword research, tracking, and domain authority optimization to improve search rankings.Proven ability to enhance organic traffic, site health, and conversion rates through continuous improvement efforts.Demonstrated expertise in paid search campaigns, budget oversight, and continuous campaign optimization.Proficient in competitor monitoring and A/B testing to drive campaign performance and marketing effectiveness.Must be located in Bogotá, ColombiaAdditional InformationOur BenefitsFlexible working environmentVolunteer time offLinkedIn LearningEmployee-Assistance-Program (EAP)About NIQNIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.
NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.For more information, visit Want to keep up with our latest updates?Follow us on: | | | Our commitment to Diversity, Equity, and InclusionNIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce.
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