Freelance Digital Advertising Specialist

Digital Advertising Specialist About the Role: We are seeking a highly skilled Freelance Digital Advertising Specialist to support an evolving advertising strategy for a market-leading client. This role will focus on optimisation and creation of new campaigns across various platforms, primarily in display and social media advertising.

Key Responsibilities in Paid Social & Display Advertising: Automated & Dynamic Ads: Update creatives, perform simple creative analysis, and adjust budgets for scaling campaigns post-launch. Use Smartly for automated and dynamic ads. Product Feed Management: Generate and manage product feeds using SQL for deeper analysis. New Channel Expansion: Manage and expand campaigns, including creative refreshes, briefing, and follow-ups. Google Display Ads: Set up and launch campaigns, ad groups, and audiences. Expand into new markets, update creatives, and automate processes with feeds. Launch and monitor tests for feeds and audiences across various campaign types. Required Skills: Experience with major social media platforms (TikTok appreciated). Expertise in Google Display Ads (Microsoft Ads and Criteo experience is a plus). Proficiency with Smartly is beneficial. Capable of launching and managing campaigns. Competence in using SQL for data analysis (experience with Looker and Databricks beneficial). Start Date: August 2024
Commitment: 2-3 days per week
Duration: Initial contract for 3 months, with potential for extension based on performance and business needs.
Location: Fully remote (Berlin HQ). Candidates should be based in CEST/ +/-2.

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