E-commerce Lead Scope: The E-commerce Lead will promote the Company's E-commerce sales channel, executing and evolving the strategic plan through marketplaces, own website and social networks in Colombia.
You will need to understand and control the online sales process from start to finish.
You have to have a global vision of what is happening to understand and control the entire e-business process in the diversity of its phases.
It will be necessary to improve processes, plan and develop commercial actions to achieve the objectives established by the Management.
Duties & Responsibilities: § Design the commercial strategy to obtain defined ROI.
§ Add marketplaces channels to existing ones.
(Only for Chile, Brasil & Peru, Mexico & Colombia Set Up Marketplaces in country) § Control of product SEO strategies to position the online store in the main search engines § Prepare follow-up reports with the main e-commerce metrics § Monitoring of the digital calendar of events, planning and execution as Cybermonday, Hotsale and Black Friday.
§ Price strategy in the different markets, platforms and categories on a daily basis.
§ Control and Monitoring of Ads strategies, with the aim of directing traffic to the online store and building community on social networks through campaigns.
§ Brainstorm new and creative growth strategies § Plan, execute and measure experiments and conversion tests § Price strategy in the different markets, platforms and categories.
Skills & Qualifications: § Studying degree in sales, marketing, or administration required, or equivalent related experience.
§ 3+ years of experience in a ecommerce development role.
§ Experience in consumer electronics or a related field.
§ General knowledge of merchandising, branding, sales analysis, and retail advertising.
§ Superior written and verbal skills to facilitate the communication process - must be able to convey information and ideas clearly.
§ A proven ability to establish and maintain strong working relationships with a variety of stakeholders.
§ Strong analytical skills with a creative approach to idea generation and problem-solving.
§ Ability to multi-task and thrive in a fast paced environment.
§ Highly developed negotiation and presentation skills.
§ The individual must be organized, resourceful, strategic, and results oriented.
§ Self-driven, results oriented with a positive outlook, forward planner, team player and must be able to work in an entrepreneurial environment.
§ Advanced knowledge of Microsoft Office software.
§ Bilingual (Spanish and English) preferred.
