Time left to apply: End Date: October 18, 2024 (26 days left to apply) Job requisition ID: R2763184 About the job Ready to push the limits of what's possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. As the Media & Digital Lead, you will drive the digital transformation and media strategy for our brand portfolio in SOCOPAC, contributing to the growth and visibility of key products. This role requires a strategic mindset, creative execution, and an understanding of local and regional media landscapes. You will be responsible for overseeing all media touchpoints, managing digital campaigns, and aligning with both global and regional teams to ensure seamless integration of strategies. Main responsibilities: Lead the development and execution of comprehensive media strategies, ensuring optimal use of traditional and digital media channels. Manage relationships with external media agencies, ensuring they deliver on KPIs and support brand objectives. Spearhead digital transformation initiatives, driving innovation across platforms such as social media, search, programmatic, and e-commerce. Collaborate closely with brand, analytics, and global digital teams to integrate campaigns and ensure alignment with global strategies. Monitor media performance and analytics, ensuring data-driven optimizations and reporting to senior management. Develop and manage the media and digital budget, ensuring efficient allocation of resources. Stay ahead of industry trends, providing thought leadership on digital and media innovation within the FMCH landscape. Ensure compliance with all legal, regulatory, and internal policies in media and digital activities. About you Experience : 5+ years of experience in media planning, digital marketing, or related roles within FMCH or a consumer goods environment. Proven experience in managing digital transformation initiatives, media campaigns, and performance analytics. Strong knowledge of media metrics, SEO, SEM, social platforms, and programmatic buying. Experience working in a matrixed organization and ability to collaborate with regional and global teams. Soft and technical skills : Strategic Mindset: Ability to align local media strategies with global objectives while adapting to the local market. Courage & Challenger Mindset: Willingness to push boundaries and challenge the status quo in media and digital practices. Outcome Obsessed: Strong focus on delivering results, with a data-driven approach to optimization. Collaborative Leadership: Ability to work across cross-functional teams, bringing people together to deliver innovative solutions. Education : Bachelor's degree in Marketing, Digital Media, Communications, or a related field. Languages : Excellent communication skills in English and Spanish. At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Why Sanofi As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. #J-18808-Ljbffr
