Content Marketing Manager

Detalles de la oferta

Description About Lux At Lux Research, we're at the forefront of human-centric innovation, exploring cutting-edge developments in market research, science, technology, and sustainability that shape the future. Our expert team provides proprietary research and advises the world's largest brands on emerging consumer and technology trends, providing actionable insights for industry leaders. Join us in crafting content that tells the story of breakthrough innovations and empowers companies to make informed, impactful decisions. Role Description Lux Research is seeking an experienced and innovative Content Marketing Manager to lead our content strategy and execution. If you're passionate about storytelling and excel at creating content that resonates with diverse audiences across multiple platforms, this role offers the perfect opportunity to drive impactful marketing initiatives. You will be the key driver behind crafting content that distills complex ideas into engaging narratives, supporting brand growth, lead generation, and customer engagement. Responsibilities: Create Full-Funnel Content: Deliver engaging, targeted content to key audience segments at every stage of the buyer journey, from awareness to action to advocacy. Own Multi-Channel Messaging: Take ownership of multi-channel content, including e-books, social media, blogs, client stories, infographics, emails, and website copy. Distill Complexity: Thoughtfully transform complex, deep topics into compelling stories and scroll-stopping copy. Drive Campaign Success: Strategize content for targeted campaigns, helping us hit marketing goals with your expert copy. Optimize Content: Proactively suggest and create content based on trending SEO keywords, timely world events, and industry trends. Cross-Functional Collaboration: Work closely with design and external agencies to format compelling content and ensure seamless execution. Collaborate with Research Teams: Review research outputs, retrofit trending pieces for public facing content, and plan content aligned with client priorities. Operationalize in HubSpot & WordPress: Draft and manage forms, MQL conversion workflows, email blasts, social media content, and landing pages. Minimum Qualifications: Experience: 5-7 years of experience in content marketing, with a strong background in multi-channel content creation, copywriting, and leading content strategy initiatives. Creative Thinker: Innovative, with a passion for storytelling and the ability to brainstorm and execute content that engages audiences across multiple formats. Strategic Planning: Expertise in developing and implementing comprehensive content strategies that align with overall marketing and business goals. Data-Driven Decision Making: Ability to analyze performance metrics and adjust content strategies accordingly to meet and exceed KPIs. Cross-Functional Collaboration: Skilled at working with leadership, research, sales, design, product, and marketing teams to align content initiatives with broader business objectives. Project Management: Strong project management skills, ensuring that content is delivered on time and meets quality standards. Tech-Savvy: Experience with optimizing social media platforms, content management systems, and marketing automation platforms. Desired Qualifications: Design Oversight: A strong sense of creative design and contribution to visual content. SEO Experience: In-depth knowledge of SEO best practices and the ability to optimize content for search engines. Science or Tech Enthusiast: A passion for or background in science, technology, or environmental studies is a strong plus. Lux Research is an Equal Opportunity Employer Lux Research is an equal opportunity employer. In accordance with anti-discrimination law, Lux prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr


Fuente: Whatjobs_Ppc

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