About Addi We are a technology company working to transform credit and banking in Latin America starting with point of sale finance. We aim to build fair, simple and affordable financial services that empower our clients, treating them with dignity, and building financial freedom. We launched in February 2019 and have already served millions of clients and disbursed millions of dollars. We operate as a full stack startup. We have built our core systems and processes from scratch, and we believe our technology and analytics platform will drive our progress into the years to come. We come at this with deep experience building and growing technology teams and financial products. As important as what we do is how we do it. We are a conscious company and are deeply committed to working and living our five core values - A company of owners inspiring colleagues, we pull rabbits out of hats, we care and we trust, act with integrity, win today every day, and scale exponentially. We are backed by Andreessen Horowitz, Monashees, Village Global, and an outstanding team of individual angels, including Kevin Ryan, Josh Abramowitz, and Scott Weiss. Mission Develop and execute the social media strategy for all social platforms where the brand is present, while defining clear roles and structuring content axes for each one. By developing compelling content, managing all social media channels, and analyzing engagement metrics, they will drive brand awareness, boost community engagement, and increase GMV. Continuously identify and capitalize on new opportunities to enhance content performance, while ensuring alignment with the company's broader goals and growth objectives. What you will do Grow our social media following and engagement, ensuring our brand is more prominent and recognized in the industry. Develop detailed social media plans with clear roles and objectives, optimizing content and frequency for the highest-performing platforms. Produce and publish a consistent stream of high-quality, relevant content that drives traffic to our website, following a clear and coherent social media strategy. Increased campaign relevance and engagement by improving content quality, audience alignment, and influencer actions, resulting in a high increase in engagement rates across commercial dates or key campaigns like Black Friday or Christmas. Develop detailed performance reports with actionable insights contributing to improvement in overall campaign and content effectiveness. Partner with Brand, Growth and Comms teams, ensuring alignment on campaign objectives, messaging, and creative execution. Requirements Has successfully defined, created, and executed social media strategies Proven experience in creating engaging and high-quality content, particularly in the fintech or financial services sector, while following a clear and coherent brand strategy per platform. Strong track record of managing social media platforms, with demonstrated success in growing followers and boosting engagement. Strong analytical skills Has successfully shown impeccable analytical and quantitative mindset and ability to understand key business drivers. Experience in planning, executing, and optimizing social media campaigns that drive lead generation and enhance brand visibility. Excellent written and verbal communication skills, with the ability to convey complex fintech concepts clearly and effectively. Strategic Planning & Execution capabilities Ability to develop comprehensive social media plans that align with company goals, ensuring tactical execution and measurable outcomes. Has defined KPIs and goals for every action with an specific way of tracking results daily. Ability to analyze social media metrics, social listening, and content performance, and use data to drive strategy improvements. Fintech Knowledge (Nice to Have) Familiarity with fintech trends, challenges, and industry-specific language to create more relevant and targeted content. Benefits Work on a problem that matters and help change customers' lives. Build a lasting company from the very beginning, helping define every aspect of it. Massive market opportunity ahead of us; we are growing faster than pretty much any other fintech lender was at our stage. Work alongside a great and diverse team that cares about what we are doing and how we are doing it. Generous compensation, including equity, 100% health insurance (and 100% for dependents), flexible time-off, learning budget. How the hiring process looks like Meet with our recruiter for a 30-minute video chat. We will get to know you better, understand what you're looking for, and answer any questions you might have about ADDI. Meet with the hiring manager for a 45-minute video chat interview. Here, we will ask you questions about your background and dive deeper into your experience and skills. You will be able to ask any questions about the culture and how we work at ADDI. Meet with our Head of Comms for a 30-minute chat to talk about your skills,marketing accumen, interest and deep dive in your social media knowledge and cultural alignment Business Case Presentation, With this business challenge, we want to see your business strategy, content management skills and expertise facing a real-situation. Meet with one of our founders for a 30-minute chat to talk about the vision of the company, what we are building and how you will contribute to our product. #J-18808-Ljbffr