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Description and RequirementsMarket study and analysis to do the best planning of parts and pieces that will be sold, create, and maintain a profitable portfolio with a good mix of products, provides product planning to increase product sales growth and expand market share. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Identifies and maintains relationships with product partners, third party vendors, etc. Contributes to product development based on client needs:
4P FunctionProduct:Develop the right product for the target marketAnalysis of competition in the marketReadiness of the product by Q; PNs, demand, training and support for the sales teamOptimization of the P&L, ensure an adequate product mix in revenue and profitPlace:Weekly sales out trackingSupports the relationship with reseller and wholesalerDefinition of the correct customer to have a product based on the analysis done.Promotion:Multidisciplinary work with Marketing in order to determine the best promotion plansRegular meetings with our Alliance (Intel, Microsoft, AMD) to activate joint actionsIdentify price actions of the competition in time to suggest price drops proactively according to the marketCorrect and intelligent management of the resources (GTN, Funding, rebates, etc.)Price:Analyze of market prices and definition of strategies for dealsAnalyze and define pricing strategy to meet internal targets of PFVs, getting the best balance against competition.Analyze and launch pricing and tactical incentives to improve product turnover
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