Job Description : Name of the position: Brand Protection Manager Colombia Location: Bogotá, Colombia Type of contract: Permanent Context/ Scope: Colombia IMC is a major contributor to the LAC group. The A&P/MSV ratio and the overhead expenses are growing to improve further the commercial and administrative platforms for current and future growth. The Colombia IMC is within the Latin America and Caribbean region, and the Brand Protection Manager is part of the broader Latin America and Caribbean Brand Protection team, which consists of approximately seven members. The Brand Protection team protects Diageo's brands against counterfeiting, assessing the counterfeit risk faced by our brands. At a global level, we focus on investigating and supporting prosecutions of cross-border illegal trade and online counterfeiting. We also operate in partnership with the Alliance Against Counterfeit Spirits to ensure our work has the greatest impact. We work closely with many teams including IP, CR and Corporate Security. This role has primary responsibility for executing and managing all Brand protection activities in the market. The key function of the role in Colombia is to proactively protect our brands and products by doing the necessary actions and activities in a compliant and regulated environment. Purpose: Design, lead and execute the strategic brand protection plan to combat counterfeiting of our products; through actions that reduce and mitigate the negative impact of adulteration on the business and seeking to protect our consumers, our brands, and our reputation. Lead the technical support to official authorities, other markets and the supply area concerning identifying original and legal products and quality analysis of our products, respectively. Leadership Responsibilities: High level of independent work and initiative required for the performance of the role. Role model the Diageo leadership capabilities, mentor and motivate the team, and build interdependency with the rest of the organization. Leadership capabilities in specific Brand Protection projects. Ensure good corporate governance and compliance matters, including training and coaching. Full responsibility for criminal actions and assessments of judicial management. Accountabilities: Design a strategic plan to effectively fight the counterfeit of our products and obtain the necessary tools to mitigate the loss of business due to the adulteration problem. Fight and mitigate the effects of adulteration in Colombia and identify criminal networks by carrying out operations and identifying fake products production and marketing sites. Identify the adulteration trends of our products to establish actions to mitigate the impact of counterfeiting on the business. Change the industry and the problem through cross-cutting programs, alliances with different sectors, and creating a culture of legality and sustainability. Lead AACS Colombia and the relationship with third parties to search for better results in the fight against adulteration. Carry out massive recycling projects that contribute to the society's 2030 sustainability agenda and mitigate adulteration by considering the bottle as its main raw material. Develop and implement education and awareness programs for authorities, consumers, and merchants. Position the Brand Protection Laboratory as the best source of quality information, adulteration trends, and security measures against counterfeits. Permanent monitoring of the new security elements in our products to anticipate possible risks of counterfeiting. Qualifications / Experience: Degree: Lawyer with at least five years of experience in managing public policy, relationships with police and government authorities. Experience working with police authorities, ability to lead workgroups and direct strategy, skills to handle confidential information and intelligence, and willingness to assume and take risks. Strong analytical skills especially in complex situations where a prompt and efficient solution is needed. Critical and analytical thinking, relationship with official authorities, strict management of confidentiality, and ability to work under pressure. Worker Type: Regular Primary Location: Bogota - IMC Job Posting Start Date: 2024-10-22#J-18808-Ljbffr