Job Description - Safety OLAC Field Marketing Manager (Colombia/Perú) (30007461) GENERAL SUMMARY OF POSITION This position is responsible for the marketing execution in OLAC Region: Category, product, channel and end user execution initiatives to win with distributors and end users considering marketing programs and campaign activations, creative development and budget management. Lead KBU OLAC Safety Field Marketing team. Liaises with sales leaders and sales team to align region execution to target strategic channels and accounts. RESPONSIBILITIES & SPECIFIC ACCOUNTABILITIES Distributor engagement & category execution Works with Safety Brand Manager and Safety Sales Manager to build value proposition for distributors and responsible for deploying this directly and through sales to strategic distributors. Build and lead distributors executional plan based on incentives, training & tools (online/offline), DSRs engagement & marketing tools to support multiplier effect growth for the safety category. Ensures management and maintenance of KleenGuard portfolio presence in Distributors Catalogues for strategic channels working with sales support. Execute Category and product initiatives, such as New Product Launches with required tools and samples in place, product migration and renovations, product content and product communication. Partner with brand manager and technical support leader to execute distributors training plan. Work with OLAC sales team to allow execution and adoption. End User Activation Responsible for acquisition, penetration and retention executional plans for end user, including identification and sizing of target accounts. Manage and execute in-market marketing plan and activities that support pipeline acceleration and new customer acquisition (e.g. trade shows, webinars, PR). Execute category/product initiatives, such as new product launches, migration and renovations. Define, in partnership with the Safety brand Manager, category commercial programs and campaign's objective, execution strategy and plan through offline and online channels to ensure ROI. Responsible for Loyalty Plan development and execution. Market Insights Develop a deep understanding of customers, products and the buyer's journey. Capture portfolio issues or opportunities from the market and feed it to safety brand manager. Feedback loop to Safety Brand Manager: capture channel and customer acceptance. Support data capture from customers (price, product demands, trends, competitors) in order to generate compelling insights for the category. Utilize customer & distributors insights for local marketing execution plan. Connect with sales force to capture data as well as influence to work accordantly to customer insights. Performance Tracking Set and measure KPIs for all in market execution activities. Measure acquisition, penetration, loyalty and distributor multiplier effects to check and adjust plans. Marketing Budget setting and management. Work closely with EMAP field marketing manager to share learnings and plans, maximizing synergies. Work closely with TSA KC Team to ensure flawless execution. Health and Safety Maintain a safe work environment by reporting accidents, near misses and unsafe conditions to the Site Leader and HR. KEY POSITION REQUIREMENTS Education: Professional Bachelor's degree (Business administration, Marketing, Engineer). Required: 8+ years of B2B marketing. Fluent Spanish and English speaker. Open to travel to execute in different countries. Job Experience: Experience in a B2B Trade marketing role or similar environment. Experience in a Regional role, working with different countries and cultures. Experience leading multicultural teams. Ability to effectively communicate views and facilitate communication with multiple stakeholders. Project Management skills, including ability to create and lead stakeholders through a project, and manage complexity and interdependencies to deliver on time, with the desired result. Understanding of financial and market data, and ability to interpret and gain insights from data and dashboarding analysis, as well as use data storytelling to influence decision making. Experience marketing of complex and/or regulated categories (PPE or other). Knowledge and Skills Bilingual; strong verbal and written Spanish and English. Ability to manage multiple projects and responsibilities. Excellent interpersonal and communication skills. Desirable Job Competencies Self-driven and Results oriented. Strong Problem-solving skills. Stakeholders' management (Positive Influence communication). #J-18808-Ljbffr
