We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. A day in the life: As a Retail Marketing Strategist, you will be responsible for owning the execution, performance, and growth of Amazon & retail PPC advertising campaigns within your book of business. You are oriented towards the client's business success, tying your efforts to the greater business goals. You are a self-starter and autonomously own your responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis and has a strong understanding of their service's strategy and the levers to pull to drive performance. Responsibilities: Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes. Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance. Participate and engage in weekly department scrums and training sessions to further channel knowledge. Continuously seek to improve campaign performance & business impact against client goals. Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients. Participate in the development process for new department training materials. Seek to utilize available AI and delegation resources to assist in their workflow wherever possible. Utilize and leverage Power Digital's Nova ecosystem as it relates to your department. Role Requirements: 2-3 years of digital marketing experience. 1-2 years in agency setting preferred. Minimum 2 years of hands-on experience with Amazon / Retail search advertising, Google paid search advertising, or similar. Significant campaign management experience in one or more of the following additional campaign types: Amazon Ad Console Walmart Connect Instacart Ads Criteo Retail CitrusAd Proficiency in Google/Microsoft Office Suite(s). Other skills required: Strong written and verbal communication skills. Strong organizational and project management skills. Self-motivated individual with a strong desire to succeed. Excellent interpersonal skills. Strong work ethic and ability to learn quickly and independently. Interested in a long-lasting relationship with a growing company. Key Performance Indicators (KPIs) Hit revenue per team member success metric: $25k+ Hit EBITDA per team member success metric: $5k+ Below 10% Client Churn Rate. Most Important Things (MITs) Excellence in channel production and account performance. Internal & client-facing communication. #J-18808-Ljbffr
