Multichannel Engagement Specialist Location: Bogotá, Colombia About the job At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing "Health in Your Hands". Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the "Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World". We strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view. JOB PURPOSE The position is responsible for supporting the Brand/marketing team with the design and implementation of a long-term strategic MCE plan that offers relevant content based on HCPs preferences, generating insights from different data sources, understanding the reasons behind HCP behavior and responding to it appropriately in an effective and timely way. Responsibilities: Design HCP OC journey leveraging cross-functional input, defining the right touchpoints, frequency, and sequencing of engagement. Engage internal stakeholders as required to communicate and notify on MCE plan, scope, execution, and schedules. Manage various email campaigns, including the template designs, calls-to-action, and landing pages used in our email sends. Measure and report performance of all digital marketing campaigns and assess against goals (KPIs per channel results) depending on campaign objective. Offer support to the Marketing team to deploy user journeys and content plan (provided by Marketing and/or medical team) to execute the best digital strategies with our customers. Support the launch of new channels & orchestration of them in proper sequence counting on ways of working. About you Skills Influence Capabilities Creative & Innovative Thinker Stakeholder Relationship Manager Key Technical Capabilities Customer Experience Management Marketing Analytics & Customer Insights Digital Marketing Close Up, IQVIA knowledge Qualifications: Bachelor's degree in Business Administration, Marketing, Communications and related areas. Fluency in English - Advanced level is required. 2 – 3 years of experience in Multichannel or Digital Marketing areas, in pharma industry is desirable. Domain of digital channels is desirable. Why choose us? Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave. Play an instrumental part in creating best practice within our manufacturing facility. Pursue progress , discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting Why Sanofi As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. #J-18808-Ljbffr
