About Addi We are a technology company working to transform credit and banking in Latin America starting with point of sale finance. We aim to build fair, simple and affordable financial services that empower our clients, treating them with dignity, and building financial freedom. We launched in February 2019 and have already served millions of clients and disbursed millions of dollars. We operate as a full stack startup. We have built our core systems and processes from scratch, and we believe our technology and analytics platform will drive our progress into the years to come. We come at this with deep experience building and growing technology teams and financial products. As important as what we do is how we do it. We are a conscious company and are deeply committed to working and living our five core values - A company of owners inspiring colleagues, we pull rabbits out of hats, we care and we trust, act with integrity, win today every day, and scale exponentially. We are backed by Andreessen Horowitz, Monashees, Village Global, and an outstanding team of individual angels, including Kevin Ryan, Josh Abramowitz, and Scott Weiss. What you will do Plan and execute Addi's digital strategy by considering the entire digital ecosystem (Social media, Paid media, digital assests - website, app) for both B2C and B2B. Define distinct roles and objectives for each channel, and deliver campaigns, content, messages, and CTAs that align with these goals. Make the digital ecosystem a lever for the business growth, while positioning the brand in a consistent way across channels. Ensure the consistency and positioning of the brand through all digital channels Define the digital ecosystem strategy, setting rols, objective and specific KPIs for each ones that drives: Social Media community organic growth in at least 5% MoM Social Media engagement rate above 15% Increase paid media CTR above 3% Create strategies for commercial activation (PAC) promoting our allies as lever of business growth from organic and paid media Lead the team to create high impact on GMV and Revenue by optimizing all the digital channels working closely with the growth department Lead the strategy for bringing new prospects to the MarketPlace, plus, engaging the EC base Optimize the journey to increase the conversion rate Lead the optimization of the CAC metric by finding the right segment to attract and get their pre approval with us Requirements Must have: +2 years leading digital teams +5 years working as digital strategist Experience working with digital paid media: planning, implementing and optimizing it (SM, Google search, programmatic, display, youtube) Experience working with social media (Meta, X, Tiktok, Linkedin, youtube): planning, executing and tracking with focus on content strategy. SEO strategy knowledge Data and results driven person who can forecast and set KPIs to every action Excel Nice to have Experience in fintech / Bank category / Agencies Experience on startups English B1#J-18808-Ljbffr
